The holidays offer businesses a great opportunity to connect to their customers and clients on a personal level. Social media is an excellent way to take advantage of this opportunity and no other platform makes this task as easy as Facebook. Here are a few tips to get you started marketing on Facebook:
- Give your cover photo and profile photo a holiday update. This one is so easy it should almost go without saying. It is as necessary as decorating your physical store or office location. Helping your customers get into a festive mood will make them more willing to spend money at your business. Sharing photos of your staff or customers celebrating the season can help your customers connect to your brand on a human level.
- Link your product to the holidays in the minds of your clients. This can be harder for some businesses than others. You may not consider your product or service very festive. However, even if your business doesn’t provide something that is easily wrapped up and placed under a Christmas tree, you still have options. For example, if you run an accounting business, you can encourage people to make it a New Year’s resolution to get their taxes done early this year!Try asking yourself what hardships or additional tasks your customers are facing during the holiday season and how you can help them check just one thing off their to-do lists.
- Run a holiday-themed contest. A contest is a popular way to reward loyal customers and attract the attention of new ones by giving something back: the opportunity to win a fun prize or reward.When running a contest on Facebook, it is important to check Facebook’s rules on the subject. They keep changing. Also, timing is important. You probably want to make sure that you can get your prize to the winner before the holidays, particularly if you have promoted it as a great gift.
- Offer coupons or discounts to your fans. A countdown to Christmas, with different promotions or discounts on different days is a great way to encourage customers to return and also a great way to encourage them to share your promotions with their friends.
As at any other time of the year, always ask yourself what kind of content will interest and attract potential customers. Good content will help customers and provide them with useful information. Providing genuinely useful and interesting content is the best way to generate Facebook fans and turn those fans into satisfied customers.